Ch6 Advertising
- From antiquity – Street barkers, painted signs, typical in most marketplaces before mass media
- 50 B.C.E – Julius Caesar polishes his image with account of Gaulic campaign
- 1450s – First printed ads were handbills used to recruit soldiers
- 1468 – William Caxton, England’s first printer, prints an ad promoting a book
- 1495 – Columbus’ journeys promoted in a printed pamphlet
- 1662 — First newspaper ad (UK)
- 1773 – Colonists stage Boston Tea Party, a pseudo-event that helped crystallize US public opinion against British rule.
- 1841 – Volney Palmer opens first agency
- 1869 – N.W. Ayer & Son established
- 1871 – Lipton tea promotion
- 1880 – First printed photograph (halftone)
- 1881 – Daniel Lord opens Lord & Thomas in Chicago — Firm eventually becomes Foote, Cone & Belding
- 1882 – Procter and Gamble spends $11,000 on campaign to advertise soap.
- 1883 — Cyrus Curtis starts Ladies Home Journal
- 1892 — Ladies’ Home Journal drops all patent-medicine advertising.
- 1896 — Modern publicity techniques first used in presidential campaign
- 1897 – General Electric creates a publicity department.
- 1898 — N.W. Ayer creates Uneeda campaign for Nabisco
- 1905 — Samuel Hopkins Adams articles on patent medicine fraud
- 1906 – Pure food and drug act (US law)
- 1911 — Woodbury Soap campaign uses sex appeal
- 1912 – Ivy Lee writes first modern press release for Penn railroad
- 1914 – Federal Trade Commission established to regulate advertising
- 1914 — The Audit Bureau of Circulations is formed
- 1916 – George Creel’s Committee on Public Information
- 1917 — The American Association of Advertising Agencie
- 1919 – Edward Bok, Ladies Home Journal advertising code
- 1923 – Everyready batteries and Goodrich tires, first regular radio advertising
- 1928 — “Lucky Strike Dance Orchestra” debuts over 39 NBC stations.
- 1929 –- Women carry “torches of liberty” (Lucky Strikes) in NYC parade
- 1930 – Advertising Age launched
- 1933 — Depression cuts US ad spending from $3.5 billion to $1.5 billion
- 1938 — Radio surpasses magazines as a source of advertising revenue
- 1942 — Advertising not protected as free speech in the US, Supreme Court
- 1942 — War Advertising Council organized; becomes Ad Council after WWII
- 1946 — Frederic Wakeman’s “The Hucksters” is published
- 1948 – Public Relations Society of America formed
- 1950s – David Ogilvy focuses on brand imaging
- 1955 — Marlboro Man cigarette campaign debuts.
- 1957 — Vance Packard’s “Hidden Persuaders” published
- 1958 — The National Association of Broadcasters bans subliminal ads.
- 1959 — Volkswagen, “Think Small” Doyle Dane Bernbach “creative team” approach
- 1960s – Rosser Reeves focuses on Unique Selling Proposition
- 1962 — David Ogilvy publishes “Confessions of an Advertising Man.”
- 1963 – Cola wars – “The Pepsi Generation” kicks off the cola wars.
- 1964 — Heed their rising voices civil rights ad NYT v Sullivan 1971 Congress prohibits broadcast ads for tobacco
- 1964 — U.S. Surgeon General report on smoking
- 1967 — Wells, Rich, Greene established. Mary Wells is the first woman to head a major agency.
- 1971 — AAAA, ANA and American Advertising Federation launch the National Advertising Review Board to monitor questions of taste and social responsibility in advertising.
- 1971 — Congress prohibits broadcast ads for tobacco
- 1975 – 1st Amend protection for advertising (Bigelow v Va)
- 1977 – Boycott of Nestle begins over infant formula ads
- 1980 — Nat’l Bank, Central Hudson cases
- 1982 – Johnson & Johnson face Tylenol cyanide poisoning crisis
- 1994 — Commercial use of Internet OK’d by Congress
- 1996 — Internet Advertising Bureau established
- 1998 – Tobacco lawsuit settlement includes ad restrictions
- 2000 — Nike v Kasky case
- 2001 — Google Ad Sense
- 2008 — Web ad spending tops radio ads
- 2009 — Commercial speech case
- 2010 — Web ad spending tops magazines
- 2010 – BP criticized for public relations handling Gulf oil blowout
