Fake news needs to be curbed through targeted advertising boycotts, according to writers of recent opinion articles in Slate and the New York Times. A prime example: a Breitbart story about global “cooling” that misuses Weather Channel information. (See WC response video, right),
Consumer activism against Brietbart and other fake news sites is being organized at a Twitter site called Sleeping Giants, with the idea that most commercial companies are only accidentally placing ads on the sites. According to the site:
We are trying to stop racist websites by stopping their ad dollars. Many companies don’t even know it’s happening. It’s time to tell them.
Sleeping Giants recommends that a screenshot of a commercial ad placed next to Continue reading